Newspaper and Direct Mail are the oldest and most time-tested Direct Response vehicles. They obviously drive sales, so how do we make them better?
Ever consider converting those physical addresses to IP addresses and sending addressable TV, addressable Radio, and targeted display?
To get your prospects to respond, they first need to open the letter. And, there is an entire industry focused on getting people to open their envelopes. But nothing is more powerful than if they already "know" and "like you" before they get the mail.
Don’t leave this to the printers. You need someone to quarterback this strategy and include other similar tactics to close the gap between the few prospects you are talking with and the rest of your target market.
Here’s another: PQR codes will not only pre-populate your form fill with the prospect’s information, they also alert you when prospects simply show up to your website. How many people are coming to your site for information, but never call? Now you know.
For more information on this and other impressive strategies that will ignite your newspaper and direct mail results on fire, click here to set up an appointment.
